The Music Impact Study
The Music Impact Study combines the scientific and the practical world. In different phases, we want to gain more understanding in the impact of background music on sales figures. To dive deeper, we analyze existing studies, interview experts from science and business as well as costumers. We conduct several online surveys on different channels. The main study will be a comprehensive field study that we carry out on site in 150 firms. We will keep you updated on the progress of the study on these pages.
„Music can change the world“ (Ludwig van Beethoven)