Music makes an impact - The Music Impact Study
Background of the Music Impact Study
Music research is of immense importance, as it helps us to understand how and why music has such profound effects. A powerful example of research on the influence of music on human behavior is the study of the effects of background music at points of sale. The Music Impact Study examines precisely this effect on sales in the gastronomy and retail sectors.
In order to achieve the best possible and statistically valid results, we collaborate with a team of international scientists, renowned market research companies, and a music technology company.
Our goal is to gain a 360-degree perspective on the topic and therefore apply various scientific methods. This includes extensive research on the state of art of music research and evaluation of scientific findings in this field, quantitative surveys, and interviews with experts. The heart of the Music Impact Study is the empirical field study, conducted directly at the point of sale with retailers and gastronomers.
Music says more than a thousand words...
Research doesn't have to be dry and sober! In fact, it is incredibly exciting and inspiring. Far more than just theory and data analysis. It is a dynamic and creative process.
What better way to convey research on the influence of music than through music itself? Listen to our songs and watch the accompanying visuals that will take you on our journey with catchy melodies.
Both songs were awarded gold for best music composition at the Eyes & Ears of Europe Awards 2023 and 2024.
