News
Reeperbahn Festival 2025
"The Impact of Music – What Science Tells Us"
This international panel explored the fascinating power of music, which extends far beyond economic aspects. Music connects people emotionally, fosters social closeness, strengthens our health, motivates employees, and improves workplace atmosphere. Drawing on current scientific findings, Johannes Everding (GEMA), Jaap Gordijn and Ingmar Leijen (EU project “Music 360”), and Nick Yale (AEPO ARTIS) illustrated just how deeply music influences our lives. Together, they discussed the opportunities and potential for making the value of artistic creation more visible in society and politics, based on insights from music research.
MIS proves increase in sales through background music
Munich, July 30 I Press Release (German)
The ‘Music Impact Study’ (MIS) conducted on behalf of GEMA provides scientifically sound evidence: Background music increases sales in retail by an average of 8 % and in gastronomy by an average of 5.4 %. The large-scale empirical field study, supervised by an international team of scientists and leading market research institutes such as Ipsos and GfK, as well as the music technology company Audoo, marks a milestone in the economic evaluation of music use in public spaces.
Virtuos reports on the MIS
The Music Impact Study (MIS) is the main topic in the current issue of GEMA's member magazine “virtuos.” Learn more about the first well-founded findings on the importance of background music as a revenue factor.
Reeperbahn Festival 19 September 2024
The discussion highlighted how background music can increase sales and improve the customer experience. The participants gained valuable insights into the scientific methods and practical applications of music research.
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Would you like to receive more information about the MIS?
Feel free to contact us at mis@gema.de