Our team
Prof Dr Chris Baumann
Prof Dr Chris Baumann
Chris Baumann is Professor at Macquarie University in Sydney, Australia, and also conducts research with Seoul National University (SNU) in Korea, Osaka University in Japan, and the University of Cambridge in the UK. His research focuses on brand competitiveness, competitive productivity, the necro-branding of Elvis Presley as a necro-celebrity, and the resilience of customer personnel.
Professor Baumann is co-author of ‘The Psychology Behind Design: A Marketing Perspective’ with Springer and ‘Confucianism, Discipline, and Competitiveness’ with Routledge. He has published in journals such as the Journal of Business Research, Journal of Services Marketing, Journal of Strategic Marketing, Journal of Brand Management, European Journal of Marketing, Journal of Retailing and Consumer Services, Journal of Product & Brand Management and Celebrity Studies.
He has received awards for outstanding papers, expertise and teaching and is a member of the review board of FT50 and other top-tier journals.
In our team, Prof Baumann takes on the role of the scientific advisor - who above all helps us to obtain valid and scientifically sound data.
Dr Klemens Knoeferle
Prof Dr Klemens Knoeferle
Klemens Knoeferle is Professor of Marketing and co-founder of the Center for Multisensory Marketing (CMM) at BI Norwegian Business School. He received his PhD from the University of St. Gallen and has worked as a visiting researcher at Oxford University and the University of Michigan.
In his research, Prof Knoeferle studies consumer behavior. In a first stream of research, he examines how sensory processes (e.g., vision, hearing, taste, interoception) and sensory aspects of products, foods, and retail environments influence consumers. In a second stream of research, he explores the impact of new technologies (e.g., self-quantification, smart products, sharing of possessions) on consumers’ behavior and well-being. Overall, the goal of his research is to contribute to a better understanding of consumers, to enhance consumer well-being, and to help marketers design better products, stores, and experiences.
Prof Knoeferles research has been published in academic journals such as Journal of Retailing, Scientific Reports, Journal of Experimental Psychology: Applied, and Psychonomic Bulletin & Review. He has served as a reviewer for leading academic journals such as Journal of Marketing Research, Proceedings of the Royal Society: B, Journal of Experimental Psychology: Applied, and PLOS ONE. His research has received awards such as the Best Paper award at the ACR Latin American Conference 2017. Building on his research expertise, he also consults international companies in various industries (e.g., food, automotive, retailing, consumer electronics, appliances).
In our team, Prof Knoeferle takes on the role of the scientific advisor - who above all helps us to obtain valid and scientifically sound data.
Dr Anne Michel
Dr Anne Michel
Dr. Anne Michel is agile coach, organizational developer and founder of the Agile Creation GmbH. With her Swiss coaching and consulting company she supports companies to develop an agile mindset and helps them to also work more agile.
For all her life, she has been passionate about music. Therefore, in her doctoral thesis in marketing it was obvious for Anne to deal with the question "How does music affect consumers?”. She has also published an interesting article on this topic: "Thank you for the music - or not? The effects of in-store music in service settings" (Journal of Retailing and Consumer Services, Volume 36, May 2017, Pages 21-32).
On our team, Anne is taking on the role of scientific project lead. We are happy to have her on board.
Our partners
Ipsos
Ipsos
Consumer Panel Services GfK
Consumer Panel Services GfK
Consumer Panel Services GfK has been supporting the world’s most renowned FMCG and retail brands for over 60 years in planning, tracking, and implementing their product, advertising, and retail strategies flexibly and securely.
CPS GfK solutions provide crucial insights into who buys what, where, how much, how often, and why (or why not), enabling our clients to offer consumers the best possible experience at every stage of the shopper journey. We achieve this through our consulting expertise and access to our consistent and vibrant consumer data source, which is based on a loyal and steadily growing number of panel members.
By observing changes in consumer behavior over time across various shopping locations, we can measure their footprint and provide our clients with a comprehensive and detailed overview of motivations, behaviors, and patterns – in the past, present, and future.
Meinecke & Rosengarten
Meinecke & Rosengarten
Since 1992, the market research company Meinecke & Rosengarten has been developing individual study designs tailored to topics and insight objectives. In doing so, the company acts according to its Falkenprinzip®: fast and agile, with an eye for both the big picture and the important details.
For the Music Impact Study, Meinecke & Rosengarten conducted studies with music users and analysed as well as interpreted survey data.