Our team
Prof Dr Chris Baumann
Prof Dr Chris Baumann
Prof Dr Chris Baumann is Professor at Macquarie University, Sydney, and Visiting Professor at Seoul National University (SNU) in Korea and at Osaka University in Japan. His research is on competitiveness where he co-introduced competitive productivity (CP) and brand competitiveness. His early work was in the field of customer loyalty with a focus on share of wallet (SOW).
He has published in journals such as the Journal of Business Research, Journal of Services Marketing, Journal of Brand Management, European Journal of Marketing, Journal of Retailing and Consumer Services, Journal of Strategic Marketing and International Journal of Hospitality Management, among others. Chris has won outstanding paper, reviewer and teaching awards, and serves on the review board of FT50 and other top ranked publications. He has a great interest in music with a focus on Elvis Presley and the Bee Gees and scholarly, the role of music in marketing.
In our team, Chris takes on the role of the scientific advisor - who above all helps us to obtain valid and scientifically sound data. We are happy to have him on board.
Dr Klemens Knoeferle
Dr Klemens Knoeferle
Dr Klemens Knoeferle is Associate Professor of Marketing and co-founder of the Center for Multisensory Marketing (CMM) at BI Norwegian Business School. He received his PhD from the University of St. Gallen and has worked as a visiting researcher at Oxford University and the University of Michigan.
In his research, Klemens studies consumer behavior. In a first stream of research, he examines how sensory processes (e.g., vision, hearing, taste, interoception) and sensory aspects of products, foods, and retail environments influence consumers. In a second stream of research, he explores the impact of new technologies (e.g., self-quantification, smart products, sharing of possessions) on consumers’ behavior and well-being. Overall, the goal of his research is to contribute to a better understanding of consumers, to enhance consumer well-being, and to help marketers design better products, stores, and experiences.
Klemens' research has been published in academic journals such as Journal of Retailing, Scientific Reports, Journal of Experimental Psychology: Applied, and Psychonomic Bulletin & Review. He has served as a reviewer for leading academic journals such as Journal of Marketing Research, Proceedings of the Royal Society: B, Journal of Experimental Psychology: Applied, and PLOS ONE. His research has received awards such as the Best Paper award at the ACR Latin American Conference 2017. Building on his research expertise, he also consults international companies in various industries (e.g., food, automotive, retailing, consumer electronics, appliances).
In our team, Klemens takes on the role of the scientific advisor - who above all helps us to obtain valid and scientifically sound data. We are happy to have him on board.
Dr Anne Michel
Dr Anne Michel
Dr. Anne Michel is agile coach, organizational developer and founder of the Agile Creation GmbH. With her Swiss coaching and consulting company she supports companies to develop an agile mindset and helps them to also work more agile.
For all her life, she has been passionate about music. Therefore, in her doctoral thesis in marketing it was obvious for Anne to deal with the question "How does music affect consumers?”. She has also published an interesting article on this topic: "Thank you for the music - or not? The effects of in-store music in service settings" (Journal of Retailing and Consumer Services, Volume 36, May 2017, Pages 21-32).
On our team, Anne is taking on the role of scientific project lead. We are happy to have her on board.
Our partners
Ipsos
Ipsos
Consumer Panel Services GfK
Consumer Panel Services GfK
Consumer Panel Services GfK unterstützt seit über 60 Jahren die weltweit bekanntesten FMCG- und Einzelhandelsmarken dabei, ihre Produkt-, Werbe- und Einzelhandelsstrategien flexibel und sicher zu planen, zu verfolgen und umzusetzen.
CPS GfK Lösungen liefern wichtige Erkenntnisse darüber, wer was, wo, wie viel, wie oft und warum (nicht) kauft, so dass unsere Kunden den Endverbrauchern in jeder Phase der Shopper Journey das bestmögliche Erlebnis bieten können.
Dies erreichen wir durch unsere Beratungskompetenz und den Zugang zu unserer beständigen sowie lebendigen Verbraucherdatenquelle, die auf einer loyalen und stetig wachsenden Zahl von Panelmitgliedern beruht.
Indem wir Veränderungen im Verbraucherverhalten im Laufe der Zeit an verschiedensten Einkaufsorten beobachten, können wir ihren Fußabdruck messen und unseren Kunden einen umfassenden und detaillierten Überblick über Motivationen, Verhaltensweisen und -muster geben – in Vergangenheit, Gegenwart und Zukunft.
Meinecke & Rosengarten
Meinecke & Rosengarten
Since 1992, the market research company Meinecke & Rosengarten has been developing individual study designs tailored to topics and insight objectives. In doing so, the company acts according to its Falkenprinzip®: fast and agile, with an eye for both the big picture and the important details.
For the Music Impact Study, Meinecke & Rosengarten conducted studies with music users and analysed as well as interpreted survey data.