The Roadmap
2022
Comprehensive Literature study
We have analyzed a large number of scientifically relevant and highly ranked publications that examined the connection between background music and sales. As a result the literature study summarizes and evaluates the main findings about this topic.
Our conclusion: almost all of the analyzed studies reported a positive effect of background music on time spent at the Point of Sale or on the purchase decision. But hardly any current study confirms a positive correlation between background music and sales figures and states concrete values.
Online surveys
Interviews with scientists and experts
However, the practical perspective is also of high importance: That's why we also interview various practitioners who are professionals in the field of music: e.g. sound agencies and music providers for in-store solutions.
Empirical study at the PoS of retailers
The empirical field study is the "heart" of our Music Impact Study. What’s special and the challenge of our study was to collect the data directly at the point of sale (PoS). To measure the impact of background music on sales, participating businesses had to turn off the music for a period of time to measure the impact. We recruited 130 retailers to participate in our study. By working with an international team of scientists and a technical service provider who verified the use of music, it was ensured that all scientific criteria were met.
Empirical Study at the PoS of gastronomers
After the successful measurements in the retail sector, the empirical study in the catering industry was continued under the same conditions of participation. 100 gastronomy businesses nationwide took part in the empirical field study at the PoS. The entire process was again monitored and accompanied by our team of scientists to ensure that all scientific criteria were met.